Ever found one of the King’s Wallet’s?
Burger King and agency Legacy Marketing Partners dropped 14,000 plus wallets in Chicago, Orlando and Phoenix. Complete with the King’s driver’s license, a royal ID card, phone and email info, the wallet also contained gift cards and maps showing all the local restaurants.
That’s aligning to the performance that you desire. You create a pleasant find for someone, with money to use inside and a map to help them show up and spend it. Why do we have to complicate things when it can be that simple? Apparently the campaign cost around $500k, and drove quality social interaction, and of course, coupon redemption and revenue from food sales.
Not a bad day’s work for losing a wallet, even if you are a king.
Ingenious. I love it. I hope I find one.