For me, brilliant flashes of clarity and genius happen in the shower. Honestly, the shower has come to be my holy of holies, and if my increasing water bill wasn’t such a liability, I’d be much further ahead in life. But the research has come to show that creative problem solving is enhanced with REM sleep. So maybe Costanza wasn’t that far off after all, building a bed below his desk and sleeping there. Tapping into your circadian rhythms and finding out your peaks and valleys in daily productivity and thinking, you might want to start scheduling a nap in your day before those big brainstorm sessions or campaign kickoffs.