“We just can’t seem to keep our CMO around”

CMOs, the new term of the last decade for marketing careers, seem to keep getting displaced. I think the main reason why is simply that the CEO doesn’t know what to do with a CMO, when many of the things that the CEO is looking to the CMO for are things the CEO should be accountable for themselves.

Regardless, here are a couple of links to some articles that I think cover the topic well, and you ought to be familiar with them.  If you know of more, let me know and I will get them up here so we all can benefit.

The Rise and Fall of the CMO

The Shrinking Tenure of CMOs

The Changing Influence of the CMO

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One thought on ““We just can’t seem to keep our CMO around”

  1. Pingback: What does the CEO do, anyway?! « Performance. Aligned.

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